This Policy describes how we handle your Personal Data the (web-)site and trading services that can be accessed and/or used by Registered Users through www.contentarena.com and its related (web-)sites, services and tools operated by Content Arena (the “Platform”) and informs you of the rights to which you are entitled.
We are responsible for taking reasonable steps to protect Registered User information and preventing unauthorized disclosure. For the avoidance of doubt, we are not responsible for damage or loss of information due to unexpected incidents due to hacking or other risks inherent to the network that may occur despite technical safeguards. We are further not responsible for any dispute arising from the Registered Users’ posts.
Personal Data means any information relating to an identified or identifiable natural person (“Data Subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Processing is any operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
If you have any questions, suggestions or complaints regarding matters of Data Protection, please contact us:
Content Arena Pte. Ltd.,
Upper Cross Street #04-02,
Hong Lim Complex,
In respect to Personal Data of natural persons who access or use our Platform from a Member State of the European Union or another contracting state to the agreement on the European Economic Area Member states of the European Union (EU) we have in addition to us as controller responsible appointed as our representative in the European Union pursuant to Art. 27 para. 1 GDPR:
Mr. Klemens Kögl
c/o Hogmore Media AG
9491 Ruggell, Liechtenstein
Mobile +41 76 422 3308
– Provide the services and customer support you request;
– Fulfill our legal requirements and carry out various checks including but not limited to validation of the application request, the authentication of the Applying User, fraud and money laundering prevention checks;
– Resolve disputes, collect fees, and troubleshoot problems;
– Prevent potentially prohibited or illegal activities, and enforce our User Agreement;
– Customize, measure and improve our services, content and advertising by analyzing the Registered User’s behavior and transaction;
– Tell you about our services and those of our corporate family;
– Send you targeted marketing, service updates, and promotional offers;
– Compare information for accuracy, and verify it with third parties;
– Combine your information with information we collect from other companies and use it to improve and personalize our services, content and advertising.
Art. 6 para. 1 lit. a GDPR and Art. 7 GDPR serves us as a legal basis for processing Personal Data for which we obtain consent for a specific purpose. For the Processing of Personal Data for the fulfilment of our services and the execution of contractual measures or pre-contractual measures, Art. 6 para. 1 lit. b GDPR is the legal basis. The Processing for the fulfilment of our legal obligations (e.g. tax obligations) is carried out on the legal basis of Art. 6 para. 1 lit. c GDPR. If, in exceptional cases, processing could be necessary to protect the vital interests of the data subject or a natural person, this would be done on the basis of Art. 6 para. 1 lit. d GDPR.
Finally, the processing of Personal Data may be based on the legal basis of Art. 6 para. 1 lit. f GDPR. The processing of Personal Data may also be lawful under Article 6 para. 1 lit. f GDPR if it is not covered by one of the aforementioned legal bases, but if it is necessary for the purposes of the legitimate interests of the controller or a third party, provided that the interests or the fundamental rights and freedoms of the data subject are not overriding. From the point of view of the European legislator, a legitimate interest can be assumed if the Data Subject concerned is a client of the controller responsible (recital 47 p. 2 GDPR).
Each time you visit our Platform, your browser automatically sends certain information to the Platform server. We collect the Internet Protocol (IP) address of your computer, your browser’s request and the time and date of that request on our Platform, the Platform from which you accessed our Platform and the Platform that was accessed through our Platform. We also collect product and version information about the browser used and the operating system of your computer. The data is also stored in the so-called log files of our system. The data in the log files are stored separately from the personal data provided by a person.
In respect to Personal Data of natural persons who access or use our Platform from a member state of the European Union or another contracting state to the agreement on the European Economic Area Member states of the European Union (EU) the legal basis for the storage and the Processing is Art. 6 para. 1 lit. a GDPR and Art. 7 GDPR (obtaining your consent). Further, the legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR based on our legitimate interest in providing the Platform and improving the functionality of our Platform. In addition, we use the information transmitted by your browser to our server in anonymous form – i.e. without being able to draw conclusions about you – for the operation of our Platform, for the purpose of analysis to ensure the functionality and security of the Platform, which is also our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.
The stored data will be deleted as soon as they are no longer necessary to achieve the above-mentioned purpose, which is usually the case when the visit to the Platform is finished. If the data is stored in the log files, the data will be deleted after 7 days at the latest. A longer storage is possible, whereby the IP address of your computer is then deleted or anonymized.
This Platform uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States (Google). A web analysis service collects, inter alia, data about the Platform from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are used for the optimization of a Platform and in order to carry out a cost-benefit analysis of Internet advertising.
The purpose of the Google Analytics component is to analyze the traffic on our Platform. Google uses the collected data and information, inter alia, to evaluate the use of our Platform and to provide online reports, which show the activities on our Platform, and to provide other services concerning the use of our Internet site for us.
In respect to Personal Data of natural persons who access or use our Platform from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area Member states of the European Union (EU) we use Google Analytics on the basis of our legitimate interest in analyzing the number of Registered Users, their use of the Platform and user behavior on our Platform in accordance with Art. 6 Para. 1 lit. f GDPR with the aim of improving the Platform and adapting it to user behavior.
Google is certified for the US European Privacy Shield, which guarantees compliance with the data protection level applicable in the EU. Furthermore, Google will act on the basis of an order processing contract pursuant to Art. 28 para. 3 sentence 1 GDPR, which we concluded with Google. In such a contract, Google undertakes to process the data on our behalf while complying with European data protection regulations.
With the use of the cookie, Google is enabled to analyze the use of our Platform. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements. On behalf this Content Arena, Google will use this information to evaluate your use of the Platform, compile reports about our Platform activities, and provide Content Arena with further services related to the Platform and the internet usage. The IP address sent from your browser as part of Google Analytics is not merged with other data by Google.
For the web analytics through Google Analytics we use the application “_gat. _anonymizeIp”. By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when accessing our Platform from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.
You may, at any time, prevent the setting of cookies through our Platform by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, you may delete already set cookies at any time via an Internet browser or other software programs. If you deactivate the setting of cookies in the Internet browser used, not all functions of our Platform may be entirely usable.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.
6.1.1 In the first step, to apply for an account on the Platform Applying User has to provide the following Registration Data:
– Full user name (First Name and Last Name) of the Applying User
– Email Address
– Company Name
– Phone Country Code, Phone Number
By clicking the “Registration”-Button Applying User submits Registration Data to Content Arena. Applying User will receive an Email and will be asked to validate the Email Address provided by clicking on a “Validation”-Link. Content Arena will be notified about the application and the provided Registration Data will be stored and validated by Content Arena. If the provided Data is validated, Applying User will receive an Email with a “Registration”-Link.
6.1.2 In the second step, when clicking on the “Registration”-Link, Applying User will be asked to file an application request on the Platform by filling out the application form. Applying User will be asked to provide additional Registration Data:
– Full user name (First Name and Last Name) of the Applying User
– Email Address
– Company Name
– Phone Country Code, Phone Number
– Legal Company Name (as recorded in the commercial register)
– Company Street Name / Number
– Company ZIP code
– Company City
– Company Country
– Password which the Applying User wishes to use for its User Account.
When you use our Platform as Registered User, you consent to the collection, the transfer, the storage and the Processing of that Data for the purposes described in Clause 3.1. of the following information:
– transactional information based on your activities on the Platform (such as Offer Listings you generate; License Agreements you conclude on the Platform; the selling, buying, bidding in respect to Offer Listings on the Platform; other content you generate or that relates to your account);
– community discussions, chats, dispute resolution, correspondence through our Platform, and correspondence sent to us;
– other information from your interaction with our Platform, services, content and advertising, including computer and connection information, statistics on page views, traffic to and from the Platform, ad data, IP address and standard web log information.
In case this involves Personal Data of natural persons who access or use our Platform from a Member State of the European Union or another contracting state to the agreement on the European Economic Area Member states of the European Union (EU) the legal basis for the storage and the Processing is Art. 6 para. 1 lit. a GDPR and Art. 7 GDPR (obtaining your consent), Art. 6 para. 1 lit. b GDPR (Processing of Personal Data for the fulfilment of our services and the execution of contractual measures or pre-contractual measures), Art. 6 para. 1 lit. c GDPR (Processing for the fulfilment of our legal obligations). Furthermore, we have a legitimate interest (Art. 6 para. 1 lit. f GDPR) to validate every application request.
In the following we inform you about the contents of our newsletter and the registration for it. Furthermore, we would like to inform you that we use the Email service provider Mailchimp for the mailing, which also includes a statistical evaluation service.
If you subscribe to our newsletter, we may send you news about Content Arena, new offer Listings and further business news in respect to the trading of Sports Media Rights.
In respect to Personal Data of natural persons who access or use our Platform from a member state of the European Union or another contracting state to the agreement on the European Economic Area Member states of the European Union (EU):
By clicking on the link, you give us your consent in accordance with Art. 6 para. 1 lit. a GDPR and Art. 7 GDPR. This is the legal basis on which the newsletter is sent.
In accordance with Art. 6 para. 1 lit. f GDPR, we store your IP address and the date and time of registration on the basis of our legitimate interest in being able to prove the registration at a later date or to be able to trace a misuse subsequently. The changes to your data stored by Mailchimp will also be logged.
For the registration to our newsletter the information of your Email address is sufficient. You will also be given the opportunity to enter your first and last name in order to personalize the newsletter with a personal reference.
We would like to point out that the individuals can subsequently change their data (e.g. name, Email address). Each newsletter contains a link to the website of Mailchimp which forwards the person concerned to the website of Mailchimp. We would like to point out that Mailchimp uses so-called cookies on its website. As already explained, these are small text files which are stored on your data carrier and which store certain settings and data for exchange with our system via your browser. As a result, personal data is collected and processed by Mailchimp or by service providers used by Mailchimp in order, for example, to improve the user-friendliness of the site or to adapt it to user behavior. If a person concerned does not wish to use browser cookies, he or she can set your browser so that the storage of cookies is not accepted or only after express confirmation by the person concerned. In addition, cookies that have already been set can be deleted at any time via an Internet browser or, if necessary, via another program.
Mailchimp uses so-called “web beacons” on its website and in its Emails (including Newsletters). This is a pixel-sized gif file that is integrated into the Email. They collect technical information about the time when the Email is opened, which links are clicked on, the IP address and information about the browser, operating system and Email client used. This technical information can be assigned to the individual recipients of the newsletter. However, it is not used to monitor individual users. The data is used by Mailchimp to provide us, in accordance with our order to Mailchimp, with the service of an evaluation of the success of the newsletter. The evaluation is made available to us by Mailchimp in the form of reports. This evaluation is used on the basis of our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR in analyzing the user behavior of our newsletter in order to improve it and adapt it to the user behavior. Further information on the subject of data protection at Mailchimp can be found in Mailchimp’s data protection declaration (https://mailchimp.com/legal/privacy/).
In respect to Personal Data of natural persons who access or use our Platform from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area Member states of the European Union (EU) the legal basis for the use of Mailchimp is our legitimate interests (Art. 6 Para. 1 lit. f GDPR) to create a user-friendly design for the mailing of newsletters and our legitimate interests to evaluate the performance of the newsletters in order to improve it and adapt it to the user behavior. Mailchimp is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
In case this involves Personal Data of natural persons who access or use our Platform from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area Member states of the European Union (EU) the legal basis for the transfer is either a data processing contract pursuant to Art. 28 para. 3 sentence 1 GDPR or our legitimate interest pursuant to Art. 6 para. 1 letter f GDPR; for example, to provide you with a reliable and secure Platform.
In respect to Personal Data of natural persons who access or use our Platform from a Member State of the European Union or another contracting state to the agreement on the European Economic Area Member states of the European Union (EU) the Data will be deleted, blocked or pseudonymized as soon as the purpose of storage no longer applies. The duration of the storage of Personal Data depends on the respective legal retention period (e.g. according to the tax and commercial law retention period). After expiry of this period, the corresponding data will be routinely deleted, blocked or pseudonymized, provided that they are no longer necessary for the performance or initiation of the contract and/or there is no longer any legitimate interest on our part in further storage.
We enable you to share personal information to complete transactions. When Registered Users are involved in a transaction, they may have access to each other’s name, their user ID, Email address and other contact and postage information. In all cases, you must comply with data protection laws, and give other Registered Users a chance to remove themselves from your database and a chance to review what information you have collected about them.
You agree to use user information only for:
– fulfillment of the transaction through our Platform and purposes related to the transaction;
– using services offered through our Platform (e.g. escrow, postage and fraud complaints); or
– other purposes that a user expressly chooses.
In respect to Personal Data of natural persons who access or use our Platform from a Member State of the European Union or another contracting state to the agreement on the European Economic Area Member states of the European Union (EU) you have the right to obtain form the controller
– the confirmation as to whether or not Personal Data concerning you are being processed;
– free information about your Personal Data stored at any time and a copy of this information;
– without undue delay the rectification of inaccurate Personal Data concerning you;
– the erasure of Personal Data concerning you without undue delay (right to be forgotten);
– the restriction of processing of Personal Data.
Furthermore, you have the right
– to receive the Personal Data concerning you, which was provided to a controller, in a structured, commonly-used and machine-readable format;
– to object, on grounds relating to your particular situation, at any time, to processing of Personal Data concerning you, which is based on point (e) or (f) of Article 6 para. 1 lit. e or f of the GDPR. This also applies to profiling based on these provisions.
You have the right to withdraw your given consent to processing of his or her Personal Data at any time.
To exercise the above-mentioned rights, you may at any time directly contact us (contact details see above).
In accordance with Art. 77 GDPR, you also have the right to file a complaint with the competent supervisory authority.
Our Platform uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Every time you access one of our pages that contains functions of LinkedIn, a connection to LinkedIn’s servers is established. LinkedIn is informed that you have visited our Platform with your IP address. If you click on the “Recommend button” of LinkedIn and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our Platform with you and your user account. We point out that we as provider of the pages have no knowledge of the content of the transmitted data and their use by LinkedIn.
In respect to Personal Data of natural persons who access or use our Platform from a Member State of the European Union or another contracting state to the agreement on the European Economic Area Member states of the European Union (EU) the legal basis for the use of the LinkedIn plug-in is Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the widest possible visibility in the social media.
For information on how to manage or delete existing information about you, see the following LinkedIn support pages: https://www.linkedin.com/legal/privacy-polic