Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria

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Lega Basket Serie A is proud to announce increased TV coverage of LBA Serie A UnipolSai through additional agreements in Greece, Cyprus and Bulgaria.

In light of these new deals, finalized via the Content Arena Marketplace, here is the summary of TV channels broadcasting LBA Serie A UnipolSai:

  • Bosnia and Herzegovina: Sportklub
  • Bulgaria: Nova
  • Croatia: Sportklub
  • Greece / Cyprus: Novasport
  • Kosovo: K-SPORT 1 – 5
  • Montenegro: Sportklub
  • Republic of North Macedonia: Sportklub
  • Serbia: Sportklub
  • Slovenia: Sportklub

Content Arena, the software partner for sports media rights management, is partnering with LBA Lega Basket in international sales and management of all media rights of Lega Basket, Coppa Italia and Supercoppa, except for betting rights. For the first time, entirely all live games are brought to the global media market, and can be acquired easier than ever, thanks to this partnership.
“We are very happy to see this boost in coverage for LBA Serie A, one of the top domestic basketball leagues in Europe. It shows the growing interest in this high- class competition as LBA Serie A has been performing very well in all Balkan territories, and also how our solutions can support all industry players – in this instance, for sellers to increase their distribution, and for buyers to discover new content, for both in an easy and efficient way”, says Erik Lorenz, CEO and Co- founder of Content Arena. 

About Lega Basket
Lega Basket Serie A UnipolSai, the top division of basketball in Italy, hast just celebrated in 2020 its 50th anniversary. The 15-team line-up, with legendary basketball clubs like Olimpia Milano and Virtus Bologna, is well known to be one of the top League Europe thanks to many household names in international basketball, like Miloš Teodosić (Serbia, Virtus Bologna), Sergio Rodriguez (Spain, Olimpia Milano), Kyle Hines (USA, Olimpia Milano), Luis Scola (Argentina, Varese) among many others.
About Content Arena
Content Arena is the software partner for sports media rights management to all kinds and seizes of market players. Content Arena’s first solution launched was the B2B marketplace in early 2019, with an aim to bridge the gap between buyers and sellers. In 2020, Content Arena extended the suite of services with Content Arena Manager – the first bespoke software solution for the sports industry that helps rights- holders to streamline their media rights business. Content Arena’s solutions are used by over 1,000 vetted users from 75 countries, including major rights-holders such as Bundesliga International, Stats Perform, SNTV, Polish Ekstraklasa among many others.

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